The data application layer for SaaS teams spans portals, interfaces and AI

Your warehouse works. Your pipelines run. But your client is still waiting on an export. Your ops lead is still stuck in Slack. Your AI demo is still something nobody trusts with real data.

Orbit by Datum Labs builds the layer that fixes all three, on the stack you already have.

Existing Data Stack
Input
Warehouses & databases
APIs & event streams
Analytics pipelines
Business systems
Data Apps · Datum Labs
Production software
on your data layer
Application layer active

01
Existing data stack
Warehouses, APIs, pipelines -> untouched
02
Application layer
Portals, analytics, AI workflows on top
03
Access & permissions
Auth, roles, multi-tenant control
04
Users, workflows, actions
Teams and customers on real data

Portals Analytics AI Workflows Auth
Access & Permissions
Control
Auth & role-based access
Multi-tenant isolation
Audit logs
Users, Workflows, Actions
Use
Self-serve insights
Ops & approval flows
AI in production
31%
Retention lift after adding embedded analytics
27%
Churn drop vs export-based reporting
$50.6B
Embedded analytics market size in 2025
100%
AI outputs verified against real data before showing a user
A human interacting with a dashboard on a laptop screen

What is the data application layer?

The data application layer is the production software that sits between your data and the people, or systems, that need to act on it. Sometimes that's authentication and a role-based interface. Sometimes it's an AI system that reads the data and checks its own answer before anyone sees it.

Orbit builds this layer, in whichever form your data actually needs, on the stack you already have.

See what we build on top of your stack

[ The problems ]

Is your data ready but your users still waiting ?

These are the specific gaps that appear once a data stack matures and the business starts demanding more than reports.

One

The Friday export problem

Your data team spends hours pulling from the warehouse, formatting spreadsheets, and answering follow-up questions by Monday. The data is accurate. The delivery is not a product.

Two

The "can we see our data?" request

A client asked for real-time access to their account three months ago. It is still in the backlog. Every week of delay is a retention risk you're paying for.

Three

Your ops team is running on spreadsheets

Your ops team manages approvals, reviews, and records across Google Sheets and Slack. No audit trail. No real-time visibility. Errors go unnoticed until they cost you.

Four

The AI prototype nobody will turn on

Your AI prototype works fine in a demo. Nobody will connect it to real data, because nobody can prove it won't guess. Six months later, it's still just a demo.

[ What we build ]

What You Get With Orbit

Customer Data Portals

Customer Data Portals

Secure, branded portals where customers access their own data without waiting for manual reports. Multi-tenant, role-based, with account-level filtering, embedded analytics, and exports.

Data Layer Apps

Data Layer Apps or Data Management Interfaces

Controlled internal tools that replace spreadsheet-driven workflows and manual approvals. Validation screens, approval flows, work queues, audit trails, and role-based admin access.

Production AI Workflow

Scheduled Actions & On-Demand Reports

Renewal reminders that fire against real contract dates, not a calendar someone checks. Branded reports generated on demand, not assembled by hand. Built on your data, so nothing waits on a person to remember.

Production AI Workflow

AI Classification Pipelines

AI that turns messy inbound data, emails, documents, and web pages into clean, warehouse-ready records. One bounded judgment call; everything after stays deterministic and auditable.

Production AI Workflow

Grounded AI Agents

Agents, your team or customers can ask a plain question and trust. Every answer is checked against real data before it's shown, sources attached, always.

[ Who this is for ]

You are probably one of these four

If you recognise your situation below, Orbit was built for you.

01
Head of Product or
CTO
Read more

Clients keep asking for data access inside your product. Your engineers are too stretched to build it, and low-code builders just hand you more to maintain.

02
Head of Data or Analytics Lead
Read more

You built the warehouse. It's clean and production-ready. Now the business wants it accessible to customers, and building the portal became your problem too.

03
Ops Lead or RevOps Lead
Read more

Your team runs critical workflows through spreadsheets and Slack. No audit trail. Approvals take days. You know it's broken, but you can't get engineering time to fix it.

04
Head of Engineering or AI Lead
Read more

Your AI prototype works fine in a demo. Nobody will approve it for production, because nobody can prove it won't guess on real data.  

One

Find the workflow gap

We identify where your data is ready but still trapped behind exports, spreadsheets, manual approvals or a demo nobody's approved for production.

Two

Shape the experience

We define who's using this or what's reading it, what they need to see or know and which permissions and actions are required.

Three

Build and validate on your data stack

We connect to your warehouse, APIs, and models. For AI builds, this is also where we benchmark models against your real data and design the guardrails that catch a bad answer before anyone sees it.

Four

Ship with production controls

We launch with authentication, role-based access, monitoring, logging and documentation, so what ships is trusted on day one, whether it's a portal or an AI system

[ HOW ORBIT WORKS ]

From existing data to usable software

Orbit starts where dashboards, exports, and AI demos stop. We take one data-heavy workflow and turn it into something your users, or your systems, can open, trust, and use.

[ WHY ORBIT ]

Why do SaaS teams choose Orbit over building internally?

Category Building Internally Orbit
Time to production 4 to 9 months depending on backlog and team capacity 6 to 12 weeks for a production-ready first release
Engineering cost Full sprint cycles pulled from your core product roadmap Fixed-scope engagement that does not touch your product backlog
Data layer expertise Application engineers treat the warehouse as a black box We learn your warehouse, dbt models, and pipelines before writing a line of code
Trust in what ships A prototype that impresses in a demo and stalls before production Every build, portal or AI, validated against real data before a customer ever sees it

[ Why Orbit ]

Built on the stack you  already have

Orbit does not ask you to replace your infrastructure. We add the layer, portal, interface or AI on top of what you already use.

Data warehouses

Snowflake logo

Snowflake

BigQuery Logo

BigQuery

Redshift logo

Redshift

Postgres logo

Postgres

Application layer

React logo

React

Next.js logo

Next.js

Node.js logo

Node.js

Python logo

Python

Hono logo

Hono

Django logo

Django

Auth and access

Auth0 logo

Auth0

Supabase logo

Supabase Auth

Google logo

Google OIDC

Microsoft logo

Custom RBAC

Row-level security icon

Row-level security

Transformation

dbt logo

dbt Core

dbt logo

dbt Cloud

AI and agentic

LangChain logo

LangChain

LangGraph logo

LangGraph

OpenAI logo

OpenAI

Anthropic logo

Anthropic APIs

Infrastructure

AWS logo

AWS

GCP logo

GCP

Azure logo

Azure

Docker logo

Docker

GitHub logo

GitHub Actions

[ Case Studies ]

What happens when the application layer gets built?

Case Study logos
HR tech · Candidate intake

Hireflow

Recruiters retyped every resume by hand, and screening ran on gut feel. Replaced with a conversational AI agent and resume intelligence that write structured, scored candidate data into one record.
From manual screening to structured intake that never guesses.
Read case study →
Case Study logos
Legal services · Competitive intelligence

Westwise

Manual analyst research couldn't scale, and a wrong AI guess would poison every record. Replaced with a self-healing pipeline that reads, scores, and validates every competitor profile automatically.
From analyst research to a pipeline that runs itself.
Read case study →
Case Study logos
Fintech · Payments support

Market 4U

Stuck payments meant an hour of manual log digging by a senior engineer. Replaced with a read-only AI agent that answers in plain English, grounded in real data, in seconds.
From an hour of digging to seconds.
Read case study →
Case Study logos
Creator economy · Streaming

YourStage.live

Revenue, invoices, and payouts across separate systems with no creator visibility. Replaced with a portal that ingests streaming data, calculates earnings automatically, and executes payouts end to end.
From manual reconciliation to automated revenue operations.
Read case study →
Case Study logos
SaaS · Contract operations

Techsource

Scattered contracts, missed renewals, and no spend visibility. Replaced with a multi-tenant portal giving every team role-scoped access to their contracts, vendors, and spend in one place.
From scattered records to one operational command centre.
Read case study →
Case Study logos
Real estate · Asset management

Ember Capital

Investors waited on manual reports. Analysts hand-routed incoming files by deal and system. We built a portal for portfolio views, backed by an AI pipeline that classifies every report automatically.
From manual reporting to a portal with a self-classifying pipeline behind it.
Read case study →

Frequently asked questions

What is the data application layer?

It's the software between your data stack and the people or systems that need to use it, logins, permissions, workflows, or an AI that checks its own answers before showing them. Orbit by Datum Labs builds this layer on your existing warehouse, no migration required.

What's the difference between a client portal and a dashboard?

A dashboard shows data. A client portal lets customers log in, filter their own data, export it, and act on it. One is a report. The other is a product.

What makes an AI system production-grade instead of a demo?

It validates its own answer against real data before anyone sees it, and keeps working when the input gets messy. A demo only works once, on data nobody stress-tested. Orbit builds every AI system to survive contact with real customers.

How do you stop AI from hallucinating on business data?

Every output gets traced back to real data before it's shown. If it can't be traced, it's blocked, not guessed. That's the same rule a portal uses for permissions, applied to AI.

How long does it take to build on an existing data stack?

6 to 12 weeks for a production-ready first release, portal or AI, on top of Snowflake, BigQuery, Postgres, dbt, or whatever's already running. Nothing gets replaced to get there.

Software Engineer image

Humayun

Software Engineer

Schedule a call with our Software Expert, not a sales guy!

Solutions designed with your goals in mind
hello@datumlabs.io
Solutions designed with your goals in mind
Office # 1 - 30 North Gould Street  Sheridan, WY 82801  United States
Office # 2 - Block R1 Phase 1, Johar Town Lahore 54600 Pakistan
Solutions designed with your goals in mind
+1 646 960 9044

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