Privacy Policy

Last Updated: January 22, 2026

Datum Labs is committed to protecting your privacy and handling personal data in a transparent, secure and responsible manner. This Privacy Policy explains how we collect, use, store, disclose and protect information when you visit our website, interact with us or engage our services.

This Privacy Policy applies to visitors of our website, prospective clients, customers, partners and any individual whose personal data is processed by Datum Labs in the course of its business operations.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Company Information

Legal Company Name: Datum Labs
Country of Registration: Pakistan

Business Addresses:
Office # 1: 30 North Gould Street, Sheridan, WY 82801, United States
Office # 2: Block F, Phase 1, Johar Town, Lahore 54600, Pakistan

Website: https://www.datumlabs.io/↗
Contact Email:
hello@datumlabs.io↗

Datum Labs provides professional services including data strategy, data engineering, analytics and visualization, analytics as a service, data analytics and consulting, artificial intelligence and machine learning solutions, generative AI services and managed ClickHouse services.

2. Scope of This Privacy Policy

This Privacy Policy governs how Datum Labs handles personal data collected through our website, contact and inquiry forms, marketing communications, client onboarding and ongoing professional engagements.

This policy does not apply to third-party websites or services that may be linked from our website.

3. Information We Collect

3.1 Personal Data You Provide

We may collect personal information that you voluntarily submit, including:

  • Name

  • Email address

  • Phone number

  • Company name

  • Inquiry or contact form messages

  • Newsletter or marketing sign-ups

  • Marketing consent or opt-in preferences

Providing personal data is optional. However, failure to provide certain information may limit our ability to respond to inquiries or provide services.

3.2 Technical and Usage Data

When you visit our website, we may automatically collect certain technical and usage data, including:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages visited and time spent on pages

  • Referral URLs

  • Session and interaction data

We use tools such as Google Analytics (GA4) and Google Search Console (GSC) to analyze website usage and improve performance and user experience.

4. Client Data Processed on Behalf of Customers

As part of our services, Datum Labs processes client production and business data. This may include analytics datasets, databases, dashboards, reports, operational data or other information provided by or accessed on behalf of clients.

Client data is processed strictly for service delivery, in accordance with contractual and confidentiality obligations.

5. How We Use Personal Data

We use personal data to:

  • Respond to inquiries and communications

  • Provide and deliver professional services

  • Manage client and prospect relationships

  • Send newsletters, updates and marketing communications, with opt-out options

  • Improve website performance, content, and user experience

  • Conduct internal analysis and service optimization

  • Comply with legal, regulatory, and contractual obligations

We do not use personal data for purposes incompatible with those described in this Privacy Policy.

Legal Basis for Processing

Where applicable, including for users in the European Union, we process personal data based on consent, contractual necessity, legitimate business interests or compliance with legal obligations.

6. Client Data Handling and Ownership

Datum Labs processes client production and business data solely to deliver agreed services.

Client data remains the exclusive property of the client. Datum Labs does not claim ownership or reuse rights over client data beyond what is required to perform contracted services.

Client data is processed strictly in accordance with client instructions and contractual agreements and is not used for internal analytics, marketing, training or benchmarking.

Upon termination or completion of services, client data is securely deleted unless retention is required by law or explicitly agreed in writing.

7. Data Storage and Infrastructure

Datum Labs uses reputable cloud platforms, including Amazon Web Services (AWS), Google Cloud Platform (GCP) and Microsoft Azure, depending on project and client requirements.

We may use third-party analytics, data integration, business intelligence, monitoring, security and collaboration tools to support service delivery and internal operations.

Data may be stored or processed in the United States, the European Union or other regions where our service providers operate. Data residency requirements are respected where contractually required.

8. Data Sharing and Disclosure

We may share personal data in limited circumstances, including with cloud and infrastructure providers, analytics and monitoring tools, CRM and sales platforms, subcontractors or delivery partners under confidentiality obligations, and legal or regulatory authorities where required by law.

Datum Labs does not sell personal data to third parties.

9. International Users and Compliance

Datum Labs serves users and clients globally, including those located in the European Union.

We apply GDPR-style privacy rights and protections globally to maintain consistent data protection standards regardless of user location.

10. Data Retention Practices

Personal data submitted through website inquiries is retained until the inquiry is resolved, unless longer retention is required for legal or business purposes.

Client data is retained only for the duration of the active engagement and deleted thereafter unless required by law or agreed in writing.

Data may be deleted or anonymized when a project is completed, a contract is terminated, a user or client requests deletion, data is no longer required for its original purpose, or legal or regulatory obligations require action.

11. Your Rights

You have the right to request access to your personal data, request correction of inaccurate or incomplete data, request deletion of your personal data and opt out of marketing communications at any time.

Requests may be submitted by contacting hello@datumlabs.io.

12. Data Security

Datum Labs implements appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse or alteration. While we strive to safeguard information, no system can be guaranteed to be fully secure.

13. Children’s Privacy

Our website and services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children under 13. If such data is identified, it will be deleted promptly.

14. Third-Party Links

Our website may contain links to third-party websites. Datum Labs is not responsible for the privacy practices or content of those websites. We encourage users to review the privacy policies of any third-party sites they visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or our data handling practices, please contact us at:
Email: hello@datumlabs.io