top of page

Privacy Policy

Last updated: September 07, 2023

Datum Analytics, provided by Datum Labs, is committed to safeguarding your privacy and protecting your personal information. The privacy policy outlines how we collect, use and protect your personal information when you use our services. 

This Privacy Policy describes our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. This Privacy Policy is effective of the effective date of your SignUpto the Services.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

About Datum Analytics

Datum Analytics offers a platform to provide a dashboard as a service to its customers. It enables its customers to aggregate diverse data from multiple sources and embed the dashboard integrated from another partner Klipfolio into the Datum Analytics. The Service integrates with E-commerce data sources from social media platforms to CRM software.

Acceptability of the Privacy Policy

This Privacy Statement pertains to "Personal Information," which includes data about individuals that can identify them, whether they are our customers, users provisioned by our customers, or individuals whose information is part of processed data. The identifiability can be based on the information itself or when combined with other reasonably available data.

This Privacy Statement applies to Personal Information collected or managed by Datum Analytics through its services, data source integrations, and websites. It also clarifies the use of non-identifiable information (not considered Personal Information) gathered via our websites and services.

Datum Analytics may not have a direct relationship with all individuals whose Personal Information is part of the Processed Data. This privacy statement aims to outline how all Personal Information is collected, used, disclosed, processed, and safeguarded by Datum Analytics.

Integration with Third-party Providers:

The Datum Analytics service offers customers and their authorized users the convenience of connecting to various data sources through data source integrations. It's important to note that certain data source integration providers may have their own specific terms and conditions. When you use these integrations provided by Datum Analytics, you acknowledge and agree that your usage of the service may be governed by the terms of those third-party providers.

For instance, if you utilize Google data source integrations like Google Analytics, Google Ads, Google Drive, Gmail, or others, you should be aware that your use of these Google services is subject to the terms detailed in Google's Privacy Policy.

Additionally, apart from Datum Analytics' standard procedure for deleting Processed Data stored within the service, customers have the option to revoke access to their Google data by visiting the Google security settings page at: https://security.google.com/settings/security/permissions.

Collecting and Using Your Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include but is not limited to:

  • Contact Information including Postal and Email address

  • User first name and last name

  • Login information for provisioned users, such as usernames and encrypted passwords.

  • Usage Data is collected automatically when using the Datum Analytics Service.

  • Login information for third-party integrations to Datum Analytics, such as usernames and encrypted passwords

 

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Information Collected Via Our Website And Our Application

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies: A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a cookie is being sent. However, if You do not accept Cookies, You may face the inconvenience of using some parts of our Service. 

  • Web Beacons: Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

 
Usage of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To Manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To Contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products, or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and evaluating and improving our Service, products, services, marketing and your experience.

  • Retention of Your Personal Data

  • The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

 

Transfer of Your Personal Data:

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

  • You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

  • Our Service may give You the ability to delete certain information about You from within the Service.

  • You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

  • Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

 

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend the rights or property of the Company

  • Prevent or investigate possible wrongdoing in connection with the Service

  • Protect the personal safety of Users of the Service or the public

  • Protect against legal liability

 

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

By email: info@datumlabs.io

 

Glossary

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Datum Labs.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Customer refers to Datum Analytics' clients and their authorized users.

  • Customer Information pertains to data about our clients and their authorized users.

  • Processed Data encompasses information processed by Datum Analytics on behalf of its clients through the use of its services. 

  • Country refers to: Pakistan

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Datum Analytics app..

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to datumlabs.io, accessible from https://www.datumlabs.io/

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

bottom of page