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Privacy Policy

Last Updated: September 11, 2026

These Terms and Conditions ("Terms") govern access to and use of the website located at https://www.datumlabs.io/ (the "Site"), including all content, tools, calculators, forms, and pages related to Datum Labs and its service lines Vero, Pulse, and Orbit (together, the "Solutions"). By using the Site, submitting a form, booking a call, or subscribing to our newsletter, you agree to these Terms. If you do not agree, please do not use the Site.

These Terms and Conditions page applies to visitors of our website, prospective clients, customers, partners and any individual who interacts with the Site. Any paid engagement for data strategy, data engineering, analytics, Vero, Pulse, Orbit, or related services is governed by a separate signed Statement of Work, Service Agreement, or Master Service Agreement (each, a "Service Agreement"). Where these Terms and a signed Service Agreement conflict on a matter the Service Agreement addresses, the Service Agreement controls.

By using our website or services, you acknowledge that you have read and understood these Terms and Conditions.

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1. Company Information

Datum Labs provides professional services including data strategy, data engineering, analytics and visualization, analytics as a service, data analytics and consulting, artificial intelligence and machine learning solutions, generative AI services and managed real-time data infrastructure, delivered directly and through its productized service lines Vero, Pulse, and Orbit.

  • Vero deploys a complete data warehouse, ELT pipelines, dbt models, and live dashboards for growing startups, on the client's own cloud.

  • Pulse deploys and manages real-time data infrastructure (Kafka, ClickHouse, dbt, Kubernetes) for fintech and financial services teams.

  • Orbit builds the application layer, customer portals, internal tools, and AI systems on top of a client's existing data stack.

Descriptions of scope, deliverables, timelines, and pricing shown on the Site, including case study results and comparison tables, are illustrative and based on prior engagements. They are not a quote or offer for your specific situation. The actual scope, price, timeline, and deliverables for any engagement are set out exclusively in a signed Service Agreement.

2. Scope of These Terms

These Terms cover use of the website only, meaning browsing, forms, the cost calculator, the newsletter signup, and any public page.

Any signed engagement for Vero, Pulse, Orbit, or other Datum Labs services is governed by its own Service Agreement, which sets out scope, pricing, timeline, and deliverables. These Terms do not replace or override that agreement.

3. Eligibility

You must be at least 18 years old and have the authority to agree to these Terms, including the authority to submit an inquiry or sign up on behalf of a company, if applicable. The Site is intended for business use and is not directed at individuals under the age of 13, consistent with our Privacy Policy.

4. Description of Services

Datum Labs and its Solutions are described in detail elsewhere on the Site. In summary:

5. Use of the Site

You agree to use the Site only for lawful purposes. You will not:

  • Attempt to gain unauthorized access to the Site, its forms, or any connected system

  • Use automated tools to scrape, crawl, or extract content from the Site outside normal search engine indexing

  • Submit false or misleading information through any contact form, scoping call request, or the cost calculator

  • Use the Site to transmit malware, spam, or unlawful content

  • Misrepresent your identity or affiliation when submitting an inquiry

We may suspend or restrict access to the Site for anyone who violates these Terms.

6. Forms, Calculators, and Submitted Information

The Site includes contact forms, scoping call requests, a cost calculator, and a newsletter signup. Information submitted through these tools is handled in accordance with our Privacy Policy.

Cost calculator outputs, growth estimates, and savings figures shown on the Site are illustrative estimates based on the inputs provided and general benchmarks from past client work. They are not a guarantee of results, savings, or ROI for any specific business.

7. Client Data, Ownership, and Confidentiality

This section is written to stay consistent with the data ownership commitments described on the Vero, Pulse, and Orbit pages and in our Privacy Policy.

Your infrastructure stays yours: Where a Solution is deployed on the client's own cloud or existing data stack, as is standard for Vero, Pulse, and Orbit engagements, the client retains ownership of that infrastructure and the data within it, from day one.

Your data stays yours: Datum Labs does not claim ownership of client data. Client data is processed strictly to deliver the contracted services, is not used for Datum Labs' internal analytics, marketing, model training, or benchmarking, and is handled under the confidentiality terms of the applicable Service Agreement and our Privacy Policy.

Deliverables: Ownership of custom deliverables built for a client, such as dbt models, dashboards, pipelines, portals, or AI workflows built specifically for that client, is set out in the applicable Service Agreement. Datum Labs retains ownership of its own pre-existing tools, frameworks, internal accelerators, and general methodology ("Background IP") used to deliver the work, and grants the client the rights needed to use, run, and modify their deliverables going forward.

On termination or offboarding: Consistent with our Privacy Policy, client data is retained only for the duration of an active engagement and deleted afterward unless retention is required by law or agreed in writing.

8. Intellectual Property in the Site Itself

Excluding client data and client deliverables, all content on the Site, including text, graphics, the Datum Labs, Vero, Pulse, and Orbit names and logos, case study write-ups, and site design, is owned by Datum Labs or its licensors and protected by applicable intellectual property laws.

You may not reproduce, distribute, or create derivative works from Site content without written permission, except for normal personal browsing and sharing of public page links.

9. Third-Party Services, Links, and Integrations

The Site references and links to third-party platforms and technologies, including Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure, Snowflake, BigQuery, dbt, Kafka, ClickHouse, Kubernetes, and partner or certification bodies such as Clutch and Metabase.

Datum Labs does not control these third parties and is not responsible for their content, availability, security, or practices. Use of any third-party platform referenced or integrated as part of a Service Agreement is also subject to that provider's own terms.

10. Payment Terms

Pricing, deposits, invoicing schedule, and refund terms for any paid engagement are set out exclusively in the applicable Service Agreement and are not established by these Terms.

Where the Site references fixed-scope or fixed-price delivery, as with Vero and Pulse, those terms become binding only once reflected in a signed Service Agreement.

11. Disclaimers

The Site and its content, including case study outcomes, benchmark statistics, and calculator estimates, are provided "as is" and "as available," without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

Datum Labs does not warrant that the Site will be uninterrupted, error-free, or secure. Past results described in case studies do not guarantee similar results for any other business.

12. Limitation of Liability

These Terms are governed by the laws of Pakistan, without regard to conflict of law principles, consistent with Datum Labs' place of registration.

Any dispute arising from use of the Site that cannot be resolved informally will be subject to the exclusive jurisdiction of the courts of Lahore, Pakistan.

15. Changes to These Terms

We may update these Terms from time to time to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page with a revised "Last Updated" date.

To the maximum extent permitted by law, Datum Labs will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or business opportunity, arising from your use of the Site.

This limitation does not apply to liability arising under a signed Service Agreement, which is governed by the liability terms in that agreement.

13. Indemnification

You agree to indemnify and hold Datum Labs harmless from any claims, damages, or expenses arising from your misuse of the Site or your violation of these Terms. Indemnification obligations related to a specific engagement are governed by the applicable Service Agreement.

14. Termination of Site Access

Datum Labs may suspend or terminate your access to the Site at any time for conduct that violates these Terms. Termination of Site access does not affect the terms of any active Service Agreement, which is governed separately by its own termination clauses.

15. Governing Law and Dispute Resolution

Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or our data handling practices, please contact us at:
Email: hello@datumlabs.io