Performance Marketing & Tracking Specialist (Google & Meta Ads)

Datum Labs is hiring a Performance Marketing Specialist with 1–2 years of hands-on paid advertising experience to run our own marketing engine. You'll plan and run campaigns on Google and Meta, set up clean conversion tracking, and report on what is actually working.

We're a data company, so we take numbers seriously. You'll know where every lead came from, not just how many clicks a campaign got. This is an on-site role at our office in Johar Town, Lahore.

‍

Scope of Work:

1. Paid Advertising Campaign Management
   
   • Create, manage and optimize campaigns on Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook and Instagram), and support LinkedIn Ads and Microsoft Ads when needed.
   • Do keyword research and basic competitor analysis, and manage match types, negative keyword lists and search term reviews to keep traffic quality high.
   • Track budgets, CPC, CPA, ROAS and conversion rates, and flag unusual spend early.
   • Write and test ad copy, headlines and descriptions.
2. Conversion Tracking (GA4 & GTM)
   
   • Set up and manage conversion tracking in Google Tag Manager for form submissions, quote requests and calls, and configure GA4 events and key events.
   • Install and verify platform tags such as Meta Pixel and LinkedIn Insight Tag.
   • Test tracking in GTM Preview and GA4 DebugView before and after changes, and flag missing or duplicate conversions.
3. Account Health & Optimization
   
   • Run routine checks on campaign settings, budgets and bidding strategies.
   • Compare performance before and after changes, and share what you find.
   • Keep a change log of important campaign updates.
4. Reporting & Performance Analysis
   
   • Prepare weekly and monthly performance reports.
   • Point out trends, tracking gaps and optimization opportunities.

‍

Must Haves:

• 1–2 years of hands-on paid advertising experience, including at least 1 year on Google Ads.
• Hands-on experience running Meta Ads campaigns.
• Working knowledge of GA4 and Google Tag Manager for conversion tracking.
• Comfort with performance metrics such as CPC, CPA, ROAS and conversion rate.
• A Bachelor's degree.
• Based in Lahore and able to work on-site.

‍

Good to Have:

• Hands-on experience with LinkedIn Ads or Microsoft Ads.
• Exposure to enhanced conversions or Consent Mode.
• Familiarity with tracking leads in a CRM.
• Google Ads or Meta certifications.

‍

Perks & Benefits:

• Gym, travel and food allowance
• Annual certification
• Paid time off and holidays
• Bi-annual performance reviews and bonuses

‍

How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this position. Please include a rough estimate of the monthly ad spend you have managed hands-on (in PKR or USD) and your expected gross salary in PKR. Fill out the form here!

Datum Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.