Digital Marketing Manager

About the Role

Datum Labs is a data engineering and AI consultancy serving clients across the US, Germany, Sweden, and the Middle East. We're looking for a Digital Marketing Manager to own our digital presence end-to-end, from paid campaigns and SEO to content strategy and performance reporting, across our service lines and product portfolio.

Lead the global marketing function for an AI-first company, responsible for driving revenue growth, market expansion, brand positioning, and demand generation across AI, software engineering, and digital transformation services. Partner closely with executive leadership to align marketing with business objectives while building scalable growth strategies that support enterprise sales across USA, Europe, and the Middle East.

Responsibilities

Global Strategy & GTM

• Own global marketing and growth strategy.
• Lead GTM strategy for AI consulting, custom software development, AI workflow automation, AI MVP & PoC, cloud, and enterprise solutions.
• Develop service marketing strategies that translate complex technical capabilities into compelling business value propositions.

Product Marketing & Brand

• Lead product marketing, messaging, positioning, pricing support, competitive analysis, and solution launches.
• Lead thought leadership, executive branding, PR, industry awards, employer branding, and partnership marketing.

Team & Operations

• Build, mentor, and lead high-performing marketing teams while collaborating with Sales, Engineering, HR, Customer Success, and Leadership.
• Develop data-driven marketing operations, reporting, attribution, and performance measurement.

Strategy & Campaign Ownership

• Own digital marketing strategy, planning, execution, and reporting across all channels  paid, organic, and social for Datum Labs' service lines and products.
• Plan, build, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms for a B2B/technology audience.
• Drive demand generation through SEO, GEO, Google Ads, LinkedIn Ads, content marketing, ABM, email marketing, and marketing automation.
• Define KPIs aligned to marketing goals; own weekly, monthly, and quarterly reporting with actionable insights, not just exported metrics.

SEO & Content

• Develop and execute SEO strategy technical audits, keyword research, on-page optimization to grow organic visibility and lead generation.
• Own the content calendar across the website, blog, LinkedIn, and other social channels, ensuring content is on-brand and search/audience optimized.
• Develop case studies, landing pages, and thought-leadership content that reflect Datum Labs' positioning within its core technical specializations.
• Build conversion-focused websites, landing pages, and digital experiences that increase qualified pipeline.

Performance & Tracking

• Set up and maintain conversion tracking (GA4, Google Tag Manager, LinkedIn Insight Tag, UTM discipline); resolve tracking discrepancies.
• Track performance from click to lead to opportunity, and report where the funnel leaks.
• Run structured A/B tests on ads, landing pages, and offers; drive conversion-rate improvements in collaboration with design/dev.

Cross-functional & Leadership

• Collaborate with Sales, Design, Content, and Leadership to align campaigns with business objectives and pipeline goals.
• Brief designers/content writers on creative requirements; write clear ad copy for a technical B2B audience.
• Mentor junior marketing team members on analytics, SEO, and content best practices.
• Leverage AI-powered marketing tools and prompt engineering to improve research, content, and efficiency.

Requirements

• Must hold a Bachelor's or Master's degree.
• 6–8 years of experience in digital marketing, preferably in B2B, technology, SaaS, or consultancy environments.
• Hands-on expertise in Google Ads and Meta Ads; working experience with LinkedIn Ads.
• Strong SEO fundamentals GA4, Google Search Console, SEMrush/Ahrefs, technical SEO, on-page optimization.
• Confident with conversion tracking, pixel/API-based measurement, and UTM discipline.
• Strong analytical skills able to build funnel views and separate real trends from normal variance.
• Excellent written and verbal communication; able to explain performance to technical and non-technical stakeholders alike.
• Experience managing marketing budgets with accountability for efficiency and outcomes.

Preferred

• Prior experience marketing into the US, Europe, or Middle East markets.
• Experience in a data/AI/software consultancy or B2B SaaS company.
• Familiarity with HubSpot or comparable CRM, including lead-source attribution.
• Google Ads, GA4, or Meta Blueprint certifications.

Experience & Location

Experience: 6–8 years
Location: Johar Town, Lahore (on-site)