How Datum Labs Reengineered Operational Intelligence for Sojo Industries
Sojo Industries is a rapidly scaling US based contract packaging and fulfillment partner supporting national consumer brands with kitting, assembly, warehousing and logistics operations. As order volumes increased and warehouse activity intensified, Sojo’s leadership began facing a familiar but critical problem. Their operations were moving faster than their reporting ecosystem.
Data existed across multiple systems, but it was not unified. Insights that should have guided daily decisions were trapped behind manual steps, outdated exports and inconsistent reporting cycles. The company’s operational excellence had matured but their data foundation had not.
Datum Labs was brought in with a clear direction. Create a modern, reliable and always on intelligence layer that could match Sojo’s pace and support its scale.
The Challenge: Fast Moving Operations With Slow Moving Insights
Inside the warehouse, everything moves quickly. Orders flow in and out, inventory changes constantly and fulfillment deadlines tighten by the minute. Yet leadership often received the numbers hours or even days later.
The issue was structural. Manhattan WMS and Shield operated as separate systems with different schemas and different update rhythms. The existing processes simply could not provide the unified, near real time visibility that a modern fulfillment operation needs.
Sojo was not searching for additional dashboards. They needed a dependable backbone. A system that could capture thousands of data movements, stay accurate every minute and give immediate clarity to every part of the business.
Why Sojo Chose Datum Labs
Sojo’s leadership connected immediately with a core principle that shapes our work. Operational intelligence should function like an engineered product, not a collection of stitched together reports.
They saw that our team understood the realities of warehouse and fulfillment environments and could design systems that remain resilient, reliable and fast, even under constant operational pressure. They valued our commitment to building enterprise grade analytics without disrupting day-to-day work. Most importantly they recognised our ability to create a scalable data foundation that would support their long term growth, not just solve short term reporting issues.
Sojo was not looking for a vendor. They were looking for a partner who could help them build a modern operational intelligence layer from the ground up.
Building an Intelligence Layer That Turns Constant Motion Into Reliable Insight
The transformation began by redesigning how data travelled within the company. Datum Labs created a unified pipeline capable of syncing data from Manhattan in MSSQL and Shield in PostgreSQL directly into a centralized Snowflake environment. The system was built to adapt automatically, handle schema changes and run continuously without intervention.
A crucial design decision was the introduction of a ten minute ingestion heartbeat. Every ten minutes the system refreshed awareness across all facilities. Supported by a metastore driven orchestration layer it ensured that only new or updated records were processed and no duplicate loads occurred. This allowed the business to access up to date information without overwhelming systems or disrupting operations.
To ensure every sync remained safe and reliable, we built the pipeline with incremental logic driven by Snowflake timestamps, consistent execution tracking, retry capable workflows, controlled concurrency and strong state management. This allowed the entire system to run continuously with the stability expected from mission critical operations.
The result was more than an improvement in architecture. It marked a complete shift from scattered data flows to a single dependable and business ready intelligence foundation.
How the New Foundation Transformed Day to Day Operations
The moment the new intelligence layer went live Sojo’s teams began experiencing visibility at the speed of their operations.
There was no more waiting for exports, no more reconciling conflicting numbers across teams, no more scrambling to compile reports after the fact. The system delivered clear and consistent insights automatically.
Warehouse managers could interpret conditions as they unfolded. Leadership made decisions based on real signals rather than assumptions or delayed summaries. Performance reviews, workforce planning and fulfillment analysis became grounded in accurate, real time truth.
The intelligence foundation did not force Sojo to change its operational rhythm. It amplified what they already did exceptionally well.
A More Confident and Aligned Data Driven Organization
The new system removed the heavy manual workload that once slowed reporting cycles. Data accuracy improved dramatically, strengthening trust between departments and accelerating decision making.
Most importantly Sojo now operates with confidence that their insights are accurate, current and aligned. In a fulfillment business where delays or misalignment can impact customer relationships, delivery promises and operational costs this clarity is invaluable.
This was never a dashboard initiative. It was an operational reinvention powered by a modern data backbone.
A Partnership Designed to Scale With the Business
What started as a modernization project has now grown into a long term strategic collaboration. Datum Labs continues to support Sojo with advanced analytics, performance modeling, predictive insights, resource optimization and KPIs designed specifically for fulfillment and logistics environments.
Sojo now operates on a data foundation engineered for the next decade of growth.
It is resilient.
It is scalable.
It adapts as the company expands its footprint and tackles more complex client operations.
With this intelligence layer in place, Sojo is positioned to maintain clarity, accuracy and operational excellence across every stage of its evolution.
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