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Necessity of Exporting Google Analytics Universal Data and Ways to Export GA Data

Universal Analytics, or Google Analytics 3, will be discontinued on July 1, 2023. This article will describe how to export data from a GA3 property. Therefore, it is necessary to export Google Analytics data from your account because GA4 will not migrate your data, and you will lose your data eventually.

Ways to Export Google Analytics Data

There are multiple ways to export your Google Analytics data and preserve it for future decision-making. This article will elaborate on these ways to help you decide which is suitable for your needs and requirements.

1. CSV Export:

You can export data in CSV format directly from the Google Analytics interface. This method is appropriate for quick data extraction and simple data analysis in spreadsheet applications such as Microsoft Excel or Google Sheets.

2. API Integration:

Google Analytics has a sophisticated API (Application Programming Interface) that allows organizations to extract data programmatically. This technique is excellent for automating data extraction and connecting it with other systems or custom-built analytics solutions.

3. Google Analytics Add-on in Google Sheets

You can use the Google Analytics add-on for Google Sheets to export data from Google Analytics. This add-on provides for direct data transfer from Google Analytics to Google Sheets, as well as customization options for dimensions and metrics, selecting the maximum number of rows, and enabling scheduled automated exports. Check out our blog post “Google Analytics to Google Sheets” for more information on this useful alternative.

4. Third-Party Tools

There are numerous third-party solutions available for extracting and visualizing Google Analytics data. These solutions include enhanced functionality, pre-built dashboards, and easy connections with other data sources. They streamline the export process and add extra features for an in-depth examination.

Exporting Google Analytics Universal data is crucial due to the discontinuation of Universal Analytics and the non-migration of data to GA4. By utilizing the various methods outlined in this article, such as CSV exports, API integration, the Google Analytics add-on for Google Sheets, or third-party tools, businesses can preserve their data and continue leveraging it for informed decision-making.

In today’s data-driven world, Datum Labs, a leading data consulting company, offers comprehensive Google data analytics and management services. Our expertise in extracting, analyzing, and interpreting data empowers businesses to unlock valuable insights and optimize their performance. Don’t let your data go to waste — contact Datum Labs today and take your analytics game to the next level!


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