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Exploring 5 Universal Analytics Alternatives for Data-driven Business Insights

Universal Analytics, or Google Analytics 3, will be discontinued on July 1, 2023. If you don’t want to migrate to Google Analytics 4 then there are some more alternatives that you can use for tracking your website performance and making data-informed decisions. This article will explore the top 05 alternatives for data-driven business insights.

1. Adobe Analytics:

Adobe Analytics is a powerful enterprise analytics platform in the Adobe Experience Cloud. It offers a 360-degree view of customer insights, advanced-level segmentation, and predictive analytics. We can collect data from multiple channels and integrates with other tools which include Google Universal Analytics. It offers advanced data visualization and reporting features, it tracks users across your sites, apps, and brand channels.

Interface of Adobe Experience Cloud

2. Matomo Analytics:

It is an open-source and privacy-friendly analytics platform that can be used as an alternative to Universal Analytics. It provides deep-level tracking of websites and applications and helps in creating customizable dashboards. It is best for those customers who are very concerned about data privacy and confidentiality. It provides 100% ownership of your data and can be used as a hosted tool.

Interface of Matomo

3. Fathom Analytics

Fathom Analytics is a privacy-focused analytics tool that offers a user-friendly approach to website tracking and analytics. It offers an alternative to more detailed-oriented tracking methods. It provides insights into website visitor behavior and key metrics without compromising user privacy. Fathom Analytics is famous for clear and straightforward reporting, allowing businesses and users to quickly understand their website performance and protecting user data.

Interface of Fathom Analytics

4. Piwik Pro

Piwik Pro Analytics Suite resembles Universal Analytics, and it outperforms UA if we talk about its privacy and data security options. We can optimize customer journeys and handle data privacy. It is easy to install, generates clear and sound reports, and provides easy integrations with third-party tools.

Interface of Piwik Pro

5. Snowplow Analytics

Snowplow Analytics emerges as a robust alternative to traditional solutions, offering a highly flexible and scalable platform for capturing and analyzing rich event-level data. It allows users to collect, manage, and analyze behavioral data. Its strongest point is that it can generate multiple use cases from a unified data set generated from websites, mobile apps, and other sources.

Interface of Snowplow

Finding the right analytics tool can be challenging. We’ve researched and selected 10 alternatives to Google Analytics Universal, each offering unique benefits. Google Analytics 4 provides a smooth transition and integrates well with Google’s suite of products. Piwik Pro offers privacy-focused analytics for those seeking to move away from Google. Wix users can leverage its built-in analytics for a convenient solution. Explore these alternatives and find the perfect fit for your data analysis needs.


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